3 Podcasts you'll need in your lifelong learning as a Digital Marketer

Written by: Rosita Mbanjwa

8-10 minute read.

Incorporating a marketing podcast as part of your bi-weekly session to sharpen and improve your skills and staying on top of the industry could be just what you need to be one of the best digital marketers of all time. This blog will expose you to three marketing podcasts for beginners and pros you never thought you would need.

Listening to other marketers interact and discuss marketing topics can impact on your own perspective of digital marketing and sometimes listening to podcasts can make your job a bit more fun.

Several factors were taken into account when selecting these podcasts, such as listener ratings, consistency, reviews and quality. For more insightful industry news and trends, consider signing up to this newsletter.

Here are three digital marketing podcasts you’ll need in the long run as a digital marketer:

1. Online Marketing Made Easy

Episode duration: 15-60 minutes

Frequency: Twice weekly

Reviews: ⭐⭐⭐⭐

Good for: Business minds looking to build their online marketing strategy

Host Amy Porterfield offers tips for entrepreneurs looking to build their business online, covering topics across the digital landscape, such as email marketing, content marketing, and more. Throughout over 491 episodes dating back to 2013, Porterfield dissects her lived experiences to analyse what went well and what she would do differently next time, and interviews other marketers to get their insights on building an effectively strategic online marketing strategy.

Her latest talk was hosted on the 26 May 2022 (#episode 464) where she interviews Morgan Cron and speaks about Enneagrams and how a person’s personality relates to their leadership skills and how this tool can transform both their professional and personal lives. This episode will leave you understanding more about yourself as a leader and how you can use your strengths to build a strong business.

Listen on Spotify and Apple Podcasts.

2. The Digital Marketing Podcast

Episode duration: 20-30 minutes

Frequency: Approximately weekly

Reviews: ⭐⭐⭐⭐

Good for: marketers looking for deeper conversations about current trends and tools

Two professional marketers, hosts Daniel Rowles and Ciaran Rogers, contextualise the latest marketing news and strategy trends with their own perspectives and expert interviews. The pair maintains a casual tone and allows their opinions to effectively come through. Still, they’ll always focus on their current topic of interest, whether it’s advice about content writing and audience insight tools or more subjective conversations about social media toxicity and company culture.

The last aired episode on 20 May 2022 was a Part 2 of Analytics and Data Masterclass where the duo interviewed Avinash Kaushik who shares his tips for working effectively with analytics and analysts. The points they also emphasise on are learning to ask outcome questions rather than the marketing activity, They say that asking such questions allows you to focus on more important aspects of your business metrics.

Keeping an eye on your business metrics can improve customer satisfaction. As analysts, placing yourself in your customers shoes can help in strategy developments. This is also where empathy plays a role.

Listen on Spotify and Apple Podcasts.

3. Happy Market Research

Episode duration: 10-30 minutes

Frequency: Weekly

Reviews: ⭐⭐⭐⭐

Good for: Market research analysts and people interested in hearing from experts in market research

Covering market research from all angles, host Jamin Brazil interviews guests about translating insights into strategies. Through each conversation, Brazil adds in on his guest’s unique expertise in order to highlight specific tips and takeaways for the listener.

A recent episode (ep.555) was aired on 16 May 2022 which touched on “the role of empathy in your business”. On this episode he interviews Author and CEO of Ignite 360, Rob Volpe as they touch on the incredible insight and experiences encountered in the workplace environment. Volpe’s book “Tell Me More About That” illustrates 5 steps to empathy and various ways and actions to take to reach that goal.

Listen on Spotify and Apple Podcasts.

Acquire a growth mindset

When digital marketing, technology and customer experience are an entity, businesses seem to change. Change isn’t always good, it can be a scary process. Which is why a commitment to lifelong learning is key to embracing change. This is the reality of a digital marketer. The world is constantly changing, the industry is constantly changing. Which is why it is especially crucial to stay on top of things within the industry.

My commitment to lifelong learning gave me the confidence I have to continue in my chosen path. I use this skill to push boundaries to reach whichever goal I have set for myself. Just like any other journey, lifelong learning is a process and commitment is key.

It is therefore important to emphasise that the world is constantly changing. Technology is vast and more advanced. Information is just accessible just by a click of a button. The way to learn and keep on learning, especially as a digital marketer, is by investing in your skills and knowledge, staying on par with the industry developments and trends and also continuing acquiring outside knowledge.

Where should Digital Marketers focus their learning?

Marketers should focus their learning efforts more on the changing landscapes of the industry. For instance, if there is a new tool or social platform, take time to learn and teach yourself how to navigate your way around such a platform. It all goes back to time. Invest your time wisely in learning anything worth learning.

Fortunately, there is a large quantity of knowledge to be acquired on marketing and most of it comes at no cost. There are various ways marketers can improve and upskill their knowledge.

Learn more on Digital Marketing

If you are looking to upskill or improve your marketing expertise, consider working towards a certified short online course to boost your knowledge in a specific marketing field. Start today with Meta and Google’s certification in Social Media Marketing and Digital Marketing & E-commerce available on their respective platforms.